I like the FreeCreditReport.com advertisements. The catchy little jingles are the first thing that caught my attention. I have seen at least four or five different commercials on the television and each jingle has a different story, but the message is always the same, "Get your free credit report and stay out of trouble." The main character of the commercial also gets my attention with his cute baby face and his little backup band is always in the picture. The public relations person that developed this relationship is on the right track. The jingles and characters just seem to go together and are easy to relate to. On the the other hand, my husband and two sons don't like the commercials. They think they are dumb! But, my sons do know all the jingles!
I just saw a commercial advertising VESIcare. I know these advertisements are on television and in magazines. Now that is creative advertising. Creating little people out of piping is so appropriate for this product. Overactive bladder issues and little plumbing people is something not everyone can relate to, but the message is clear. I think this is very effective advertising and the creative use of piping is unique.
Fastfood places are trying to sell us on the fact that they are making their food healthier. The Arby's RoastBurger is a new, non-greasy thinly-sliced oven roasted burger that is never fried. It's got lettuce and tomatoes which are good for you. Sure roast beef is better for you, but there's still bacon, cheese, sauces and the bun. Of course, when I went to their Web site I couldn't find the calorie count for these never fried, non-greasy burgers. They sure do look good and the commercial is very appealing.
The Jenny Craig commercials are easy to relate to. "If I can do it, you can too" is always a challenge for people. Valerie Bertinelli is a great spokesperson for the program. Her before and after pictures are a great testimony. But, did she lose the weight by just eating the Jenny Craig food or did she exercise alot? Is she going to live on the Jenny Craig diet for the rest of her life? If not, what will happen to her weight when she goes on her own? We can all lose the weight on these programs, but unless we learn how to eat differently and watch what we eat, weight will always be an issue. People need to realize that Jenny Craig can help them lose the weight, but unless they plan to live on the diet the rest of their lives, they need to make some changes.
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I agree with you about all of your effective advertisements. I love the Free Credit Report commercials. The songs are like songs on the radio they are clever and very catchy. You can have any of them stuck in your head all day long.
ReplyDeleteI always get hungry when I see the Arby's commercial too. It makes me wish there was an Arby's restaurant in town. The saandwich looks so fresh and mouthwatering on the screen. I like how they tell you its healthier for you too makes it even more appealing.
There are so many good ads out there right now. I am not a big TV watcher but I do find my nose in a magazine a lot. I love paging thru a magazine and finding neat and eye catching ads that didnt companies have posted in there. I am not the type of person the get hungry when i see food ads or commericals but when i see new hair products I am someone who will give them a try. Sometimes they work and sometimes they dont.
ReplyDeleteWhen it comes to food commericals and they say it is better or healthier for you how will we ever know if they are telling us the truth out not. Yes they might post a calorie counter but still we never know if they are telling us the exact truth. Where as when you can try the product for yourself than you are finding out first hand and for yourself.
Great Article!!
When you really look at advertising what you see is an agency trying to get people to buy products based on current trends in society. Right now the trend is that you should be healthier, exercise more and have full disclosure on your health problems.
ReplyDeleteThis is why you see fast food restaurants selling “health” and all the celebrities jumping on the weight loss band wagon and selling products. For all in involved it is profitable to play on this generation’s obsession with the physical person.
If you look back at commercials from the 1970’s you’ll see that the advertising agencies were marketing comedy. The plop plop fizz fizz alka seltzer commercials were ins style and everywhere you turned was a happy singing person selling a product.